In 2017, Bangkok Chain Hospital Public Company Limited (“BCH”) has operated the business under its strategic plan and market segmentation by introducing a new hospital brand under the name of “Kasemrad International Hospital (KIH)” in order to capture the gap between mid-end and high-end patients. BCH started off with the first KIH branch “Kasemrad International Hospital Rattanatibeth” and follow by the second branch in Vientiane Capital, Lao PDR as Kasemrad International Hospital Vientiane which will open in 2020. Moreover, BCH developed a crucial marketing strategy by launching a campaign called “Best Job in Thailand” and hosting a running charity event “Kasemrad Super Run” in order to raise brand awareness of our chain hospitals. As a result, good responses were thoroughly materialized by a lot of people. In addition, BCH had been developing its hospitals’ standard as well as improving its internal control system in order to ensure its efficiency and sustainability of the company
Under the uncertain economic conditions due to the external factors and internal factors in Thailand which affected confidence of the consumers and investors. In 2017, the Company reports total revenue increased by 11 percent over the previous year, to Baht 7,361 million. And, net profit increased 22 percent, to Baht 917 million as a result of (i) an increase in budget allocation to the hospitals in the scheme by the Social Security Office (“SSO”) since July 1, 2017 (ii) an increase in number of SSO insurers that registered with our chain hospital and (iii) higher volume of general walk-in patients that led to an improved performance of our chain hospitals.
Apart from our operational improvement, BCH insisted to ensure company’s good governance. In 2017, BCH had been certified by Thailand's Private Sector Collective Action Coalition Against Corruption. And, BCH also obtained “Good” rating in CGR report from Corporate Governance Report of Thai Listed Companies which reflected the commitment of the company to operate its business in line with good corporate governance. In addition, BCH determined to promote social responsibility activities by supporting various charities such as the “Blood Donation for the dedication to her Majesty Queen Sirikit for her 85th Birthday Anniversary” activity, voluntary medical unit in community areas, and charity running event. The donation was contributed to Pediatric Cardiac Surgery Foundation under Rajavithi Hospital for young kids and to contribute on building the 100 Years of Meditation Practice Building for Somdet Phra Nyanasamvara in Nakornpathom province.
On behalf of Bangkok Chain Hospital Public Company Limited, I would like to convey my gratitude to all shareholders, customers, financial institutes, private and government sectors, and business alliances for your unwavering trust and supports. Likewise, I would like to express my sincere appreciation to doctors, nurses, and employees for their exertions and dedications to the company. The Company will strictly adhere to the intention to operate the business in line with ethical principles and good corporate governance guidelines to ensure sustainability and stability of the company.
Assoc.Prof.Chalerm Harnphanich, M.D., Ph.D.
Chairman of the Board of Directors